I am one of those lucky college students who has an amazing internship. Everyday, I get to work on different projects, I meet new people, and I build on skills that will be useful for a real job (sorry BU, just knowing MS Office doesn’t cut it). That being said, I’ve mixed and matched quite a few different “tools” over the past year to see what works best and helps me cut time without cutting quality. If you do anything with content, you know that creating a buzz-worthy post always takes longer than expected. And if you do anything SEO related, you know that keeping track of contacts, websites and partnerships is a real pain in the ass.
If your work in the marketing world includes content, SEO, or social media (which if it doesn’t now, it will at some point), I highly recommend these 5 tools. Really though, they are lifesavers and make my everyday so much more enjoyable.
1. Buzzstream: I honestly cannot recommend Buzzstream enough. For someone who does link building everyday, this platform is a miracle worker. Not only does it manage all of your contacts and update them regularly, it also lets you categorize, set tasks, and e-mail them! Buzzstream’s software syncs with your Gmail account – so it even knows when you e-mail contacts and it will show up on your dashboard. Pretty cool.
You can check out their introductory video to see how it works and start a free trial. I can’t get enough of it!
2. Bottlenose: When it comes to content, one of the first tips you will see on anyone’s list is to stay on top trends and use them to draw predictions. Bottlenose is a wonderful tool that allows anyone to do just that. It gives real-time updates on trending links, tweets, and pictures for any topic. Simply use the search tool and start listening to what your customers/readers are really talking about.
3. Pixlr: I admit, I do not own Photoshop. I know. It’s terrible. For a long time, anything design-related was out of my grasp. Which was a real let-down given the sudden boom of “visualization” in content thanks to things like Pinterest, Instagram, and the ever-so-adolescent Snapchat.
After a few weeks of no photo-editing capabilities, I found Pixlr and my world was rocked. Not only does it let you re-size images, it lets you add filters and make collages with a few simple clicks. And did I mention it’s free?
4. Kapost: An editorial calendar is essential for organized and consistent content marketing. We use Kapost at my internship and while I never paid too much attention to it at first, I now realize how seamless and easy-to-use this platform is. The calendar is simple and assigns authors to each post — even outside ones if you outsource some of your articles. Payments are also done through the platform which is especially useful when partnering with bloggers.
5. Evernote: My co-worker has been raving about Evernote for a few months now and I finally decided to give it a try.(Trust me, after giving my e-mail out to about 100 + different tools and platforms, I only sign up if someone recommends it.)
I quickly came to the conclusion that I was an idiot for not jumping on the Evernote bandwagon earlier. Not only do I love the look and feel of the platform, I am obsessed with the fact that you can tag your notes. There have been countless times where I bookmark a site or write something down and I can never seem to find it when I need it.
For now, these are my go-to tools, but I’m always on the lookout for something new. What do you use? Am I missing anything? I would love to hear from any fellow marketers about the platforms/apps/add-ons that make work more efficient and enjoyable!