Personal Branding vs. Writing: Why I Blog

Pen and Paper

Cute and inspiring by Flickr user mrsdkrebs

A few months ago, someone interviewed me on the topic of job hunting, specifically after college. It was an interesting conversation that lasted much longer than I expected (probably because I was rambling the entire time), but I vividly remember one question that I wanted to share with you all.

“Why do you blog? Is it a way to get yourself out there? To brand yourself?”

“No, I blog because I like to write. Because I want to improve on it!”

I want to make it clear: “Personal Branding” is a phrase I have banned. As a senior in college with meager job prospects in a terrible market, you would think blogging would be my “way in.” But, I like to think that I write without having ulterior motives. Because really, what exactly is the point of branding yourself if there is no tangible outcome? Here are some of the main differences I see between blogging for a personal brand and blogging just to… well, blog: Continue reading

My 5 Favorite Marketing Tools for the New Year

Internet Tools

Via Flickr user steve_lodefink

I am one of those lucky college students who has an amazing internship. Everyday, I get to work on different projects, I meet new people, and I build on skills that will be useful for a real job (sorry BU, just knowing MS Office doesn’t cut it). That being said, I’ve mixed and matched quite a few different “tools” over the past year to see what works best and helps me cut time without cutting quality. If you do anything with content, you know that creating a buzz-worthy post always takes longer than expected. And if you do anything SEO related, you know that keeping track of contacts, websites and partnerships is a real pain in the ass.

If your work in the marketing world includes content, SEO, or social media (which if it doesn’t now, it will at some point), I highly recommend these 5 tools. Really though, they are lifesavers and make my everyday so much more enjoyable. Continue reading