Personal Branding vs. Writing: Why I Blog

Pen and Paper

Cute and inspiring by Flickr user mrsdkrebs

A few months ago, someone interviewed me on the topic of job hunting, specifically after college. It was an interesting conversation that lasted much longer than I expected (probably because I was rambling the entire time), but I vividly remember one question that I wanted to share with you all.

“Why do you blog? Is it a way to get yourself out there? To brand yourself?”

“No, I blog because I like to write. Because I want to improve on it!”

I want to make it clear: “Personal Branding” is a phrase I have banned. As a senior in college with meager job prospects in a terrible market, you would think blogging would be my “way in.” But, I like to think that I write without having ulterior motives. Because really, what exactly is the point of branding yourself if there is no tangible outcome? Here are some of the main differences I see between blogging for a personal brand and blogging just to… well, blog: Continue reading

My 5 Favorite Marketing Tools for the New Year

Internet Tools

Via Flickr user steve_lodefink

I am one of those lucky college students who has an amazing internship. Everyday, I get to work on different projects, I meet new people, and I build on skills that will be useful for a real job (sorry BU, just knowing MS Office doesn’t cut it). That being said, I’ve mixed and matched quite a few different “tools” over the past year to see what works best and helps me cut time without cutting quality. If you do anything with content, you know that creating a buzz-worthy post always takes longer than expected. And if you do anything SEO related, you know that keeping track of contacts, websites and partnerships is a real pain in the ass.

If your work in the marketing world includes content, SEO, or social media (which if it doesn’t now, it will at some point), I highly recommend these 5 tools. Really though, they are lifesavers and make my everyday so much more enjoyable. Continue reading

Blogging — The Good, The Bad, and The Ugly

The Good, The Bad, and The UglyHave you ever wondered why people blog? Or maybe a more important question would be how people blog and make it successful? After two years of doing it myself (and seeing so many others do it much better), I’m convinced that while I may not be making money off of my writing, I’m certainly learning from it and gaining a few advantages over my peers.

Like anyone else, I first decided to blog because I wanted to be some sort of a faux-celebrity. I wanted to be with the big bloggers — the ones who actually get PR requests. The ones who work from home all damn year. The ones who get massive amounts of free nail polish and cute snacks. (But, no diapers or baby food for me please. K thanx)

But it’s clear that blogging is not that glamorous at all. It’s honestly kind of a chore. And if you really want it to take off, it can be like a second job.

Luckily for an undergrad like myself, blogging still has many benefits. Continue reading